This blog consists of a series of 4 articles in which we explain the benefits of contextualization on the basis of examples and concrete realizations. In the previous blogs we mentioned the importance of a good information architecture and we went deeper into offering advanced filtering options. Now that the information has been nicely divided into boxes, so that we can browse through large blocks of information more quickly, the journey yet does not stop.
- Part 1 – How to start?
- Part 2 – An extensive menu
- Part 3 – The personal touch
- Part 4 – A touch of context
The personal touch
However, you often already know which information is relevant to a user and especially which is not. After all, every employee has a certain role and that role requires very specific information. Integrating the profile information into your document management system is therefore a very valuable next step.
In the Fluvius intranet example from the previous blog, the location, role, status, service and domain were included as personal profile properties that are used to provide the correct information. In this way, Fluvius employees not only receive the correct traffic information based on their location, but also the most recent information about the domain in which they are active, the employment conditions that match their status or training proposals specifically aimed at the role they fulfill within the organization.
With personalization, it is therefore not only important to add structure to the information, but also to add structure to the profiles of users. Only when both are coordinated can you offer personalized information in an automatic way.
Can’t technology lend a hand here too? Of course! After all, there is already a lot of data available within your digital work environment that “betrays” your profile. If you mainly visit the news reports on road works near your work location on the intranet or if you are mainly interested in renewable energy, then it is not that difficult to deduce this and build your profile automatically.
In contrast to the “static” personalization based on your role, for example, you see here rather “dynamic” personalization. Suggestions that adapt to your behavior.
Our beloved online webshops know this trick like no other! Just think of the personal “recommendations” that you are presented with. You just bought a pizza, now check out these wine promotions.
Spikes also realized some personalized knowledge platforms with “dynamic” recommendations. In addition to offering relevant training courses in function of your profile, these knowledge platforms also provide automatically generated and personalized recommendations with the aim of further broadening your knowledge based on feedback and the behavior of other, similar profiles.
Personalization further limits the information flow to the essential, relevant information for you as a person. In the next blog, we’ll dive one last step deeper and add an extra dimension: context.
Ben Van Mol
Solution Architect
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